We’ve all heard the axiom, “Jack of All Trades, Master of None.” There’s a common philosophy in marketing oneself in today’s market about being a “Jack”. The assumption goes something like, that if you are one, then you’ll never master anything, never find your voice, never find your audience. With today’s what’s-trending, super-niche markets, trying to find and establish your tribe of people, your brand, and really find your …voice, can become overwhelming. There’s the constant pressure to find a single attribute, take that single thing, and capitalize on it!
