Culturally, we’ve assumed for a long time that if you’re an artist, then you must be a very creative individual. And if you’re a creative, then you must have some artistic abilities, or at least, good artistic sense. But very rarely have we driven a line, and differentiated, between the two. It is my impression that they are thoroughly different, and by not recognizing the distinctions, as leaders, we set both classes of people up to fail.