Being a Jack

Being a Jack

March 4, 2015 9:48 pm 0 comments

Jack of All Trades

We’ve all heard the axiom, “Jack of All Trades, Master of None.”  There’s a common philosophy in marketing oneself in today’s market about being a “Jack”.  The assumption goes something like, that if you are one, then you’ll never master anything, never find your voice, never find your audience.  With today’s what’s-trending, super-niche markets, trying to find and establish your tribe of people, your brand, and really find your …voice, can become overwhelming.  There’s the constant pressure to find a single attribute, take that single thing, and capitalize on it!Preferably in a way that no one else has tried before. But I can’t help but wonder about the people who are, who live more generalized, I mean we can’t all be “the expert” in a particular field.  We use to say, with some esteem, “they’re a renaissance man/woman”.  They can play an instrument well, they are into food or wine, they’re also into physics or astrophysics and they love to be educated on children’s psychology, whatever it is, it use to be good to be generalized.   Now, does that mean you’re going to be as talented as the individual who dedicates all their free time to mastering a single instrument? No, most likely not.  Will that person probably find a greater audience for showcasing that talent?  Probably so.  Good.  They should.  But does that keep you from being the best you can be, in the areas you enjoy?   For me, I love the artistic process, I love food, and beer, I’m good at editing, directing, and videography, (and I think I can overcompensate and say ‘filmmaking too’,  but only because I’m fascinated withe the artistic process), I love pastoring or disciplining when I can, I’m a good event producer, and I dabble strongly in cycling, and dabbled poorly once in brewing my own beer.  Now, out of those disparate areas, guess how many of them I have more than a few dozen followers (or community members if you will) in any given area.  That’s right, none.  But I have a good community, at this point in my life, I should be more concerned with the quality of my followers than I am about the quantity of them. The people who I’m fortunate enough to connect with online, are more like me anyway.  Trust me, I don’t need 300+ pre-teens on my instagram account, much less thousands, only for the sake of having an audience, I’m not a pre-teen. Now, if I can one day connect with that audience in a way that blesses, and meets their needs, great!  What I’m saying is that it will give you a fuller-life, if you just focus on being you.  If you’re a Jack-of-all-Trades, be that Jack!  Love being and getting to be the you, you already are, and don’t dismiss other passions and gifts because they can’t fit into a skill or brand you feel the need to exploit today, because when that talent wears thin, what kind of community will you have contributed to that enjoys the other aspects that make you who you are? So, what are three things you think you could passionately 1write about today?

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